The Virtual Pet Rock

January 30, 2007 at 5:57 pm | Posted in Gaming, virtual worlds | Leave a comment

I think we’ve found the pet rock of the 21st century. Actually, it’s more of a virtual pet rock. Now, I don’t have anything against companies that legitimately set up virtual places with a purpose, like IBM or Cisco. But owning an avatar just because everyone else has one is a bit silly, as Nicholas Carr reports in Slumming it in Second Life

The mucketymucks have invaded Second Life. Or at least a little roped-off corner of it.

The big thing at this year’s elite World Economic Forum in Davos, Switzerland, is to don a cartoon persona and slum around the virtual world as if you “get it.” An avatar, reports the Financial Times, “has become the must-have accessory for [WEF] delegates.”


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