Continuous Partial Attention Makes HBR Breakthrough Ideas List for 2007

May 1, 2007 at 3:31 pm | Posted in Attention Management, interruption science | Leave a comment

Continuous Partial Attention made #7 on the Harvard Business Review list of Breakthrough Ideas for 2007.  The article is available here, but I believe it requires subscription. 

Here is an excerpt though:

… in this sleep-deprived, interruption-driven, always-on world, our ability to focus is compromised. In trying to process a never-ending and ever-widening stream of incoming data, we can put off decisions indefinitely or even burn out.

As businesses respond to this backlash—as they consider management styles and marketing messages that effectively meet people’s needs for relief from continuous partial attention and the sensory overload it creates—they can differentiate themselves by offering what their employees and customers increasingly crave: discriminating choices and quality of life.

I couldn’t agree more. Organizations need to recognize the symptoms of info-stress and, as needed, provide information workers with technologies, guidance, and processes that can help them.

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