Second Life Community Convention: I’ll Bet It Was Great

August 27, 2007 at 10:01 am | Posted in Analyst biz, virtual worlds | Leave a comment

I posted earlier about the different types of articles one sees in the media about Second Life.

Of the 4 types I mentioned, it seems the negative drift seems to be in vogue lately. The CNet article “‘Second Life’ after the backlash” and the Wired article “How Madison Avenue is Wasting Millions on a Deserted Second Life” follow the “negative” script I gave in my earlier posting pretty closely.

That could be why the Second Life community convention in Chicago last weekend said “We are not providing press passes free of charge. We will however be happy to help you be in contact with folks you may find of interest.”

Turning down press passes is not normal for a community that wants new members which exposure can bring. But given the negative press lately, it may be advisable to be safe and avoid a story that might pick a negative angle or interview the weirdest people the writer can find.

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