"Two Executives Trampled, One Gored Due to Craig Roth Article: Film at 11"

February 6, 2009 at 10:08 am | Posted in business case, Enterprise 2.0, Fun, social software, Web 2.0 | Leave a comment

Social Computing Magazine has published my article The Elephant in the Social Software Room, which I posted in this blog last week.  The theme of the article is that there is a business issue that is unspoken but impacts decisions about adoption of social software: to what degree do organizational structure and gatekeeper processes serve a positive purpose?  The truth is that many suspect they know the answer, but no one really does.  Assumptions that there is value to the structure drives the amount of risk that executives worry about when technology helps employees circumvent these structures and processes.  Perception that the structure doesn’t always have value is what drives employees to look for mechanisms to get around the artificial walls and bureaucratic processes.

The part I really like is that Social Computing picked up on the analogy and inserted a picture of an elephant in a boardroom to illustrate the concept.  I sincerely hope that no executives were trampled during this photo shoot, however worthwhile the issue at stake is.

elephantintheroom

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