What Happens When IT Budgets are Constrained But Needs Still Exist

March 23, 2009 at 2:33 pm | Posted in communication, Recession | Leave a comment

The economic downturn is forcing IT organizations to cut funding to many projects.  When these cuts impact communication, collaboration, and content technology IT shops need to put policies and monitoring in place to make sure that users do not make unauthorized use of consumer technology to do an end run around those constrained IT departments.  Why not? Because this could happen:


This is a webcast from a very large, publicly traded software vendor and is their official slide deck on a new product.  I’ve obscured the actual slide with the purple text since embarrassing the software vendor wasn’t my intention here.  Instead of using any of a number of hosted webcasting platforms, they decided to use a free (but ad-driven) consumer one.  The result is a serious presentation about their product with the corporate logo prominently displayed next to come-ons for “Bridget’s sexiest beaches” and “Christian mom makes $5k/M”.  If that’s not enough you’ll love the ads that keep popping up at the bottom every few minutes blocking the last few lines of text (like the one here for movie tickets). 

Communication, collaboration, and content technologies are especially vulnerable to this problem since they represent many under-implemented or hot technologies that were not funded before the recession hit.  These same technologies often have free, consumer counterparts available on the web.  So when a central IT organization turns away users who want technology that is unfunded or too bleeding edge, they need to think about where those users are likely to go for help next?  Maybe to Bridget’s sexy beach?


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